Friend or faux17 September 2010 | 2 comments | Print This Page
How quickly time passes. Apologies for neglecting the leatherbiz blog.
A funny thing happened the other day that I thought I'd share.
A public relations agency in Toronto got in touch to try to spark our interest in a new product that its client was launching, a soi-disant ‘faux leather’ (how I loathe the term), produced in China using a propylene-based elastomer from the chemical division of a major petrochemical firm.
“The leather [my emphasis] can be used in automotive interiors, footwear, sporting goods, furniture and more or less any product in which real or synthetic leathers are currently used,” the agency’s representative said, before adding: “Please let me know if it is of interest to readers of World Leather.”
I wonder if anyone has asked if World Sugar magazine would like to run a piece on the wonders of aspartame. You could run a headline saying, ‘Read all about it: the fantastic product that will steal your job if the chemical giants have their way.’
The fight to uphold the good name of leather is real, amigos.
You're probably wondering how I replied to the email. Since you ask, I'll paste it in below. I must point out, however, that the PR professional whose name was on the incoming message seemed exceptionally polite and articulate, and deserved no personal hostility in my view. Very few people do.
The key word here is faux.
Hydrocarbon-based synthetic products are anathema to us and in addition, if their manufacturers have the temerity to misuse the word leather in their name, we usually hurl curses at them. As the tone of your email is so polite and you are clearly a nice person, we shall happily forgo the curses on this occasion.
Check out some stuff online about the Faddan More Psalter, which we heard about last week, and ask yourself what chance the book would have had of surviving from the late eighth century until now if the monks in Ireland had decided to bind their vellum sheaves into a folder made using propylene-based elastomer.
Best wishes to you.
World Trades Publishing
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- bilgin uzum wrote:
02 October 2011 19:10
Nice Article, Thank you
- Galen Shen wrote:
29 December 2011 07:45
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